is amazon fba too saturated

is amazon fba too saturated depends on your approach. Popular categories are crowded, but new niches and innovative products continue to emerge. Instead of mass-market items, successful sellers focus on solving specific problems or improving existing solutions. With thorough keyword research, competitive analysis, and quality products, sellers can break into the market despite saturation. It’s not about avoiding competition—it’s about out-strategizing it with value, branding, and consistency.